InnovativeU

A high quality mobile game that leverages the aspirational and relational aspects of horse ownership, with a gameplay emphasis on horse ownership responsibility, breeding, and competitive equine activities. Compelling narrative elements and a strong, clearly defined core mechanic and loop will also help players become immersed and entertained. This game addresses the current lack of high quality, thematically rich horse-related games by providing young girls and boys, along with their parents a game with which to learn about horse ownership, care and breeding, while maintaining a high entertainment value. This game is primarily targeting youth, aged 8-14, with a secondary demographic aged 15 and older. The needs of these demographics will inform various areas of the game in regards to thematic, mechanics, artistic direction, narrative, etc. Adrian Crook & Associates is consulting with our company, they have contributed to the success of over 20 valued international clients.